East & West is the official distributor of Xiaomi in the Nordic region as well as they operate official Xiaomi online stores in the Nordics.
In addition to Xiaomi, East & West has also distribution rights of such sub brands like Amazfit, Dreame, Ulefone, Unagi, Nillkin within the Xiaomi ECO system. 2 TECH as an additional side business to the company, is an online retail store targeting the wide range of consumers interested in the smart home and mobility products.
Studio Pale Grain was asked to create a new brand identity as well as UI and UX implementations for their online platforms.
Brand Guidelines
